What Is Different About Just Water?

A short description

With the endorsement of several celebrities including Lionel Ritchie, Calvin Harris, Queen Latifah and pretty much Will Smith’s entire family, the fairly new Just Water may seem like the latest fad in food, but that wouldn’t be the whole truth. Taking a step back for a second you may realise that the name of the brand is actually twofold, with ‘just’ describing simplicity as the liquid you receive in the carton is only ever spring water, and at the same time describing the ethics of the business who aim to operate and sustain their practise in a just manner. Just water isn’t simply another water crammed with extra vitamins or pumped with electrolytes and fancy flavours to outweigh the fact that the PH is basically acidic and the water tastes foul. By taking a look at each stage of the process of making bottled water the many people behind Just Water seem to have covered all the bases, take a look at what makes them different.

Sourcing

Not all waters are sourced equally, though we may like to think that the pristine mountains on the labels perfectly depict the bottling source we would be naïve to believe this every time. Some water isn’t even from springs, several big brands (including big hitters like Nestle) actually use purified tap water and then sell it on for a premium. Secondly many big companies (Looking at you again Nestle) have been known for their unethical sourcing practices that take water from locations where clean water is already sparse, making a profit when others are struggling to live. Just Water on the other hand not only uses actual spring water, they only use what isn’t needed by the community at Glen Falls, all the while paying 6 times the rate necessary to make sure they are helping.

Packaging

Each brand of water seems to have its own unique style of plastic bottle, whether it is ergonomic or style over substance it barely matters once you are done with it and need to dispose. Along with the threat of BPA; plastic bottles are a huge contributor to environmental damage since they end up in landfills more often than not. Just Water changes this status quo by using 100% recyclable packaging, with over half of it made from paper and their few plastic components derived from plant sources, it makes you wonder why nobody did this earlier.

Sustainability

They are looking after their water source and local community, while helping repair the old water infrastructure that causes waste. They are preventing the swell of plastic waste by making a predominantly paper package and one that is reusable too. But this isn’t all Just Water does to make sure their product is doing more good than harm, with several certifications on the carton you can see that they are partnered with the Rainforest Alliance, the FSC and more proving that they know exactly where and how much natural resources they are using so that they can responsibly manage and replenish what they use. It’s clear that if more companies took an interest like Just Water, our planet would be in better shape for our future.